Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.
Imagine the fun in configuring your dream car in immersive 3D using multitouch technology on the Microsoft Surface table.
Simple hand gestures or motions allow the user to alter virtually anything on the A4, with instant results. Paint finish, wheel and tire packages, and interior color scheme are just some of the options that will be available for the user to manipulate. Whether or not Audi plans to take their tech partnership to local dealers remains unknown, but this will surely be a welcome change from the tired 100-page option booklets that luxury car manufacturers cling so fondly to.
I would love to configure an Audi R8 on the configurator.
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