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Sky claims Sky+HD box sold every 30 seconds

Posted by Dark Legion 10/23/2009


With 3D TV incoming in 2010 and being available via current Sky+HD set-top boxes, as well as 'pull' video-on-demand (VOD), the future's looking good for the dish-based telly broadcaster..

Sky knocked down the price of its Sky+HD box at the start of 2009, in the hope that staying in would become the new going during a recession. You know what? Sky might well have got it right.

According to new figures released by the satellite giant, a customer signed up for Sky+HD on average every 30 seconds throughout July, August and September, bumping up the total number of subscribers for Sky's 34 HD channels to 1.6 million. That's in addition to the 6 million who use Sky's standard Sky+ box. Oh yes, that channel total jumps to 35 on Monday with the launch of Sky Movies Indie HD.

With 3D TV incoming in 2010 and being available via current Sky+HD set-top boxes, as well as ‘pull’ video-on-demand (VOD), the future's looking good for the dish-based telly broadcaster. Not that the current figures are in any way bad - Sky has reported a group revenue increase of 10 per cent to £1.3 billion, with an adjusted operating profit of £198 million. That's up nine per cent.

'Our business has made a good start to our 2010 financial year with another quarter of strong results,' said Sky's Chief Executive Jeremy Darroch.

'In what continues to be a tough economic environment, we have increased the number of customers joining Sky. High definition has continued to perform very well and more customers are saving money by choosing Sky for each of TV, broadband and telephony.'

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