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At first glance, TiVo and Google couldn't be further apart. TiVo is a struggling DVR company that is battling with those cable company-issued boxes in an effort to get folks to use their box instead, while Google is a search and software giant that looks to be peeking into practically every aspect of consumer electronics. But then again, if Google is peeking in everywhere, we guess it's no surprise that it's now dabbling in TiVo's business.

In an announcement made this week by the two firms, TiVo and Google have entered into an audience research agreement, whereby "Google will license and integrate TiVo television viewing data into its measurement of audiences for advertisements sold through Google TV Ads platform." Sure, that may sound pretty innocent at first, but what kind of repercussions does it have for TiVo owners and DVR consumers at large? Here's what they say about it:


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