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Government Intelligence organisation GCHQ, which reports to foreign secretary David Miliband and works with MI5 and MI6, is to run an ad campaign within Xbox Live to attract quick-thinking 18-34-year-olds.

The campaign, to run on the Xbox Live platform which is home to epic games such as Call Of Duty: Modern Warfare 2, Left 4 Dead 2 and Assassin's Creed II, will be active for six weeks in the form of ads on the Xbox Live 'dashboard' and within games themselves through streamed video banners.

A GCHQ spokesperson is quoted as explaining: "As well as tackling 'traditional threats' GCHQ's work is also about helping government departments, such as the Ministry of Defence, to protect their information and communication systems."

She added: "Using video on Xbox Live helps carry our message to the right people in a creative and innovative manner."

So it seems all that time spent playing Goldeneye all those years ago might actually lead to you having a license to kill.


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